The festive season isn’t very festive for a marketing department, especially because it becomes the most hectic time of year. Understanding this, we’ve developed a few tactics that could help make the season easier and help your cash register ring to the tune of the jingle bells rock! Take a look at some of these ideas and see how you can implement them right now:Seasonal Social MediaIdeally you should be branding all your digital and social media with a festive look and...
[Read More]

Here’s a mantra you should keep repeating as the holiday season fast approaches: you can’t afford to miss out on gift sales as a result of poor service. Christmas is the season of giving and as such, most people are in the market for purchasing for more than just themselves. The bulk of their spending and Christmas bonuses are spent on buying things for the people they love. This means an obvious increase in sales globally at this time of the year. One of the key things that you...
[Read More]

The holiday season is fast approaching and with it, the chance to grow your business. Due to the gift-giving nature of the season impulse spending increases dramatically and if you play your cards right, your business will experience a large boost to sales over the period. Due to the potential for large sales growth over the period businesses often increase their marketing activities over this period. As a result your activities could be drowned out unless you have the biggest marketing...
[Read More]

Co-creation is a relatively new practice used by companies where they collaborate with the concerned parties (consumers) at all phases of production and supply of services, removing the hierarchical management approach and the linear innovation approach. This allows consumers to be involved in the process, and they get to influence the management, thus helping to create different solutions. This will create products and services that are directly influenced by the customer, where their specific...
[Read More]