The festive season isn’t very festive for a marketing department, especially because it becomes the most hectic time of year. Understanding this, we’ve developed a few tactics that could help make the season easier and help your cash register ring to the tune of the jingle bells rock! Take a look at some of these ideas and see how you can implement them right now:
- Seasonal Social Media
Ideally you should be branding all your digital and social media with a festive look and feel, while still maintaining your brand identity. This will give consumers the idea that you are joining in on the festivities with them and ideally make them more inclined to engage with you.
- Paid Social Media
While most marketers use social media as a free channel, the seasonal height of activities across all platforms will possibly drown you out. This is why you should invest in a small, paid campaign on your social media platforms to guarantee audience visibility.
- Increase Engagement
Social media is meant for the socially inclined and as such is a two-way dialogue medium unlike traditional above the line media messaging. This means you need to encourage your likers and followers to participate in the conversation with you. If you are a restaurant for instance, you can start a post about seasonal meal table traditions that will make others want to share their stories with you too.
- Seeing the Unseen
Consumers love to know more about you other than your outward branding and outlets. How do things come together and how passionate are your staff behind the scenes? Why not share some images or footage of your staff decorating the office for Christmas that will make you come across and warmer, friendlier and much more relatable during the season?
- Trending Hash tags
If you are digital marketer then you understand the value of hash tags. They allow you to understand phrases, words and topics that are trending at a particular time. This means that as long as you still maintain brand relevance, you should be able to engage with these trends that will allow you further leverage during the season.
- Charitable Participation
If your organization has a CSR agenda, this is the time to activate it. People are more giving and generous during this time of year and having a charity drive that consumers could either volunteer for or contribute to will increase their engagement with you in a positive light.
- Go Mobile
This is the season when the rush and hustle of the streets makes most shoppers want to stay in. Ensure that all your digital platforms have been optimized to be visible on mobile so that people can actually see what they want to be shopping for right from their phones before they decide to make a purchase.
