New Year’s is fast approaching and the opening of a chaotic week of shopping, giving buyers the best possible deals they won’t be able to get on any other day of the holiday season. Even if you are a small business – correct that – especially if you are a small business, you need to know how to capitalize on this so that the bigger, mass market products aren’t the only ones making a pretty penny. Online sales are growing on a global scale by billions of dollars...
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Setting a price for any product is difficult if you do not know what it could sell for. This is one of the most harrowing decisions a business owner needs to take, and many wrack their brains over this every so often. It is not a formula to be calculated, but an art, of balancing acts. Psychology and marketing go hand in hand in this art form. Remember, you have to review it periodically: The same price will not work forever. One of the main things to remember is that you need to make a...
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