New Year’s is fast approaching and the opening of a chaotic week of shopping, giving buyers the best possible deals they won’t be able to get on any other day of the holiday season. Even if you are a small business – correct that – especially if you are a small business, you need to know how to capitalize on this so that the bigger, mass market products aren’t the only ones making a pretty penny. Online sales are growing on a global scale by billions of dollars...
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Grace Studio, manufacturer of beautiful artisan-type soaps is based in New Zealand. These gorgeous soaps smell amazing, are soft on skin, and are especially hand crafted by Monique Brown - the creator of the label Grace Studio. Monique is passionate about good soaps, and can be found concocting new types each day. She attributes her creativity to God’s Grace, incidentally the inspiration behind the name Grace Studio. Her retailers can be found in Khandallah, Ngaio, and Churton Park,...
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Setting a price for any product is difficult if you do not know what it could sell for. This is one of the most harrowing decisions a business owner needs to take, and many wrack their brains over this every so often. It is not a formula to be calculated, but an art, of balancing acts. Psychology and marketing go hand in hand in this art form. Remember, you have to review it periodically: The same price will not work forever. One of the main things to remember is that you need to make a...
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Happy Valley Honey is a producer of natural honey, with product ranges of “tasting honey”, “health and wellbeing”, and “skin care”. They have been in existence for over 35 years. It is based in Drury, New Zealand under the Lipscombe and Harvey families.So let's meet Happy Valley Honey, who spoke to us about their business. How did it all begin? The whole enterprise started in 1975 in South Auckland, with Ben Rawnsley, who was a Beekeeper, and his...
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Apple Inc. has continuously been a success in the market place because it understands the pulse of the modern day, tech savvy consumer – it’s all about individuality and that’s incidentally also a principle at the heart of small business. Small businesses succeed because they are unique and personal, something bigger corporations will never be able to offer irrespective of how much they invest towards it – because it’s less about money and more about understanding...
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