Summertime! The term in itself implies a sense of relaxation and laid back times – at least for the consumer. For businesses however, summer is the peak of operations. People have more time to buy and tend to do so – the thing is that summer also makes them move away from their usual dwellings – spend more time on the beach, go on vacation etc. The point is that if your consumers are going away to relax, you need to travel with them – making your business mobile so that you let people know that their time of relaxation is as important to you as it is to them.

In a technologically driven world that has placed the power back in the hands of the consumer, you need to also be able to carve a niche for yourself in their minds if you don’t want to lose out. You need to take the behaviour of your customer into account at all times – chances are that they don’t go on vacation with wads of cash in their hands and if you are small business operating on cash only sales – then you are probably losing out on your high summer earning potential by not investing in something as small as an mPOS system that will enable you to take your business with you on the go with your smartphone or tablet.

Irrespective of whether you are a restaurant offering home delivery on food, a high end fashion boutique or an food stall by the beach, investing in mPOS systems like CyberCom Pay for instance is the ideal way to keep business booming during the summer season – you are essentially creating a credit card processing system with your smartphone, enabling your business to go mobile and still stay accessible in a modern world.

Credit card processing is not an option for businesses at any time of the year, let alone summer. As a small business, your advantage is that you are consciously small and as a result personal, but having convenient payment systems is not a fancy choice anymore – stay small, stay personal but also be extremely convenient at all times. You, in effect become a more versatile business and allow yourself more potential sales as a result. Imagine taking that into the context of summer, when things are ready to go through the roof?