Small businesses often rely on their existing resources for marketing and communications because advertising and digital marketing agencies are probably too high a cost to invest in. In a sense, this is in fact a good thing, since you have more direct control over your marketing activities, giving you the added benefit of specialization in the field of marketing communications as well. Moreover, digital media is fast becoming the most cost effective way to reach specific and mass audiences at...
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We tend to get over-enthusiastic about our branding sometimes as small business owners and at times maybe make some blunders in the process. Ideally a brand should have planned and tested out the branding just as much as what the brand is selling before embarking on launching. Here are some typical blunders that businesses tend to make when they have a top notch product or service and attempt to market it either inadvertently or unknowingly:1. Sometimes the brand name has no relevance to the...
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Christmas shopping has very little to do with Christmas anymore. People are shopping as early as October and going to continue shopping until the end of December, practically every single day. While most small businesses are low on staff and in some cases are almost primarily family run, this is no longer a valid reason to be closed on Christmas Day. No one is asking you to open your physical store, but this doesn’t mean the option of buying from you needs to be closed too. Take a look...
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It’s standard policy to gift your customers during the end of year season. As such gift basket purchases, hampers, branded key tags and calendar prints are on the rise at this time of year. The point being that you don’t always need to resort to the obvious when rewarding or gifting your customers. Sometimes a gift with relevance to your brand or even in direct relation to your product or service makes much more sense. If you are a home-made wine manufacturer for instance, why not...
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Small Businesses are the most likely to get hit during the season with the mass volume of communications released by larger conglomerates. The point to remember is that by staying small you are still more personal to deal with and that is always an advantage. We believe that the small business needs to come back into fashion around the word and we are committed to make them thrive in large environments. So here are just a few sharp digital media tips you need to know that will help you stay...
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